APR KSAs 
Knowledge, Skills, Abilities

The computer-based Examination tests six groupings of knowledge, skills and abilities (KSAs). The list below indicates the percentage of the Examination devoted to each category. 

• RPIE - Researching, Planning, Implementing and Evaluating Programs 33%
• Leading the Public Relations Function 18%
• Managing Relationships 15%
• Applying Ethics and Law 13%
• Managing Issues and Crisis Communications 13%
• Understanding Communication Models, Theories and History of the Profession 8%