Colorado, Pikes Peak PRSA Members & Nonmembers,
Join us for this APR Webinar - Thursday, April 23, 12 to 1 p.m.
1. Understand the value of the APR
2. Describe the journey and process
3. Connect with APRs and Candidates
Webinar Hosts: Colorado Chapter & Pikes Peak Chapter APR Chairs
Stacee Martin, APR & JP Arnold, APR
This Friday morning, we are gathering all Pikes Peak Chapter APRs to network and talk about the way ahead in helping current APRs, candidates and APR prospects.
Agenda:
Gather our Chapter APRs and network.
Talk about how we can promote the APR and benefit. Group Discussion.
Look at any advice you would provide to APR prospects. Group Discussion.
Questions, Suggestions and Discussion throughout.
Take a survey to help generate good ideas and opportunities with the current and future APR candidates.
International measurement thought leaders met in Barcelona in 2010 and 2015 to discuss a baseline for quantitative and qualitative measurement. Below are the 7 principles:
1. Goal setting and measurement are fundamental to communication and public relations.
2. Measuring communication outcomes is recommended versus only measuring outputs.
3. The effect on organizational performance can and should be measured where possible
4. Measurement and evaluation require both qualitative and quantitative methods
5. AVEs are not the value of communication. (Advertising Value Equivalence)
6. Social media can and should be measured consistently with other media channels
7. Measurement and evaluation should be transparent, consistent and valid.
For additional information and context, please click the links below:
The Pikes Peak PRSA APR Accreditation in Public Relations Chair
Pikes Peak PRSA