PRSA has designated April as Accreditation Month and will be offering members several opportunities to learn more about the APR process. These include an online APR course open house on April 20. You can learn more about these offerings by going to the PRSA website, www.prsa.org/learning/accreditation, or the Universal Accreditation Board’s website, www.praccreditation.org.

Accreditation in Public Relations is a voluntary certification program for public relations professionals, administered by the Public Relations Society of America.

The purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The APR designation signifies a high professional level of experience and competence.

Increasingly, career listings are specifying APR preferred. Senior public relations professionals have been outspoken in support of accreditation.

Members of partner organizations who have at least five years of paid, full-time experience in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university.

Pikes Peak Chapter APR information
If you are interested in pursuing the APR, please review the information about the process on the PRSA national website.

Next, contact Fred Morgan, Pikes Peak Chapter APR chair, at 719-488-8352 with any questions related to applying or the process to prepare for accreditation.

Once Fred has been notified, you will apply to PRSA for consideration and the process will begin. You have one year from the date PRSA declares you eligible for accreditation to complete the Readiness Review and computerized exam. The preparation for the exam is primarily individual, with assistance from accredited members of the chapter.